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Books are movies for the mind's eye. Award-winning filmmaker Michael Steven Gregory knows this better than most. As Executive Director of the Southern California Writers' Conference, he has facilitated nearly $4 million worth of first-time author book and screen deals over the past 24 years. AuthorEdge is the division of his studio, Random Cove, i.e., devoted to helping authors engage new readers through the production and syndication of Hollywood-quality book teasers and trailers that evoke a distinctly cinematic experience.

The AuthorEdge team, comprised of accomplished transmedia marketing strategists, filmmakers, and publishing professionals, is able to bring to our productions a level of value and sophistication unique to the industry.

From concept through delivery of the finished video teaser, trailer or author profile promotion, AuthorEdge is accustomed to working with writers and publishers of every budget level.

 



PLAY
Teaser: A Mystery Remains 1
Title: Waiting


PLAY
Teaser: A Mystery Remains 2
Title: Watching


PLAY
Teaser: A Mystery Remains 3
Title: Wanting


PLAY
Trailer: A Mystery Remains 4
Title: Reveal


PLAY
Behind-the-Book
Title: Spirit Matters (1)


PLAY
Behind-the-Book
Title: Spirit Matters (2)


PLAY
Behind-the-Book
Title: The Celestine Prophecy


PLAY
Behind-the-Book
Title: First to Kill

• Full-on preview trailer featuring real actors, original music and expertly crafted scenes culled from your novel or narrative nonfiction book. This is done in a very cinematic approach designed to lead viewers to believe they're watching a preview of an upcoming movie release in order to draw traffic to a specific website.

• Tailored specifically to your book's genre, targeted audience and marketing objective, the live-action trailer package includes two versions: 1) Pre-publication release geared to serve as "link bait" to the website of your choice, and, 2) Post-publication version disclosing that it is, specifically, a book promotion, including the jacket art of your book and appropriate blurbs.


• Typically shorter in running time (1-minute or less) and simpler in structure than full-on trailers, a teaser may or may not feature actors as its purpose is to hook viewer interest via a quick, concise thematic presentation. Generally a teaser will consist of one dramatized scene geared to rouse a specific response or raise a question that the viewer wants answered.

• Perfect for short-term "link bait" marketing strategies.


• Allowing readers to delve deeper into the why and how your book came to be, dynamic, often even highly stylized genre-appropriate author interviews are geared for viral webcasting via all the major social and video syndication websites.

• Comprised of a two-camera shoot and edited in a podcast friendly aesthetic for ease of viewing (perfect for cell phone and iPods), "Behind-the-Book" is an affordable, professional way to address the key aspects of your book to gain reader and media interest.


• Consisting of accomplished veterans of both the studio and independent film worlds, spanning Hollywood features to network TV and award-winning short films, Random Cove's AuthorEdge producers know the secrets of keeping costs down without compromising production value of the finished product. With package solutions beginning at $500, AuthorEdge can provide practical support to almost any author wanting to offer Hollywood-quality cinematic presentation of a novel or narrative nonfiction property launch.

To discuss the potential of your book's online preview, contact Michael Steven Gregory at Random Cove.com.

 
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